COSA TO SHOOT PREMIERE VIDEO UNDERAGE DRINKING CAMPAIGN

COSA ON THE NEWS- SWAG SPRING BREAK
March 16, 2017
What you need to know about E- Cigarettes
March 23, 2017

Dallas County, AL– The Council on Substance Abuse- NCADD (COSA-NCADD) is shooting the video for No Grey Area, on Monday March 20 at Hope Academy in Selma, AL. No Grey Area is a social norms campaign that was launched in February to educate youth from 12-17 about underage drinking.

The goal of No Grey Area is to change misperceptions regarding audience and behavior; and to potentially change underage drinking usage by communicating accurate group norms. “We want our youth to know that there are no circumstances where underage drinking is acceptable and legal” said Behavioral Health Prevention Specialist Karen Wright.

City of Selma Mayor Darrio Melton has partnering with COSA-NCADD to make the campaign an initiative. Thus, much progress has been made. Information tables have been set up at Keith Middle and R.B. Hudson schools. In addition, presentations on underage drinking have been given at Tabernacle Praise Church.

When the campaign was first launched, surveys were conducted with 9th-12th graders in the Dallas County Schools. Results from the surveys show that some students felt that it was neither bad or good for their peers to consume alcohol. This group of students are said to be in a “grey area”.

According to the Alabama Department of Mental Health (ADMH), 26.1% of 9th graders and 29.5% of 10th graders in Dallas County currently drink alcohol. The rates increase with grade level as 33.8% of 11th graders and 53.5% 12th graders drink alcohol.

The video shoot will begin promptly at 2:00 PM. Mayor Melton and several teens will be in the video. Hope Academy is located at 501 Plant Street in Selma.

For more information about No Grey Area contact Karen Wright at 334-262-1629 or kwright@cosancadd.org.

 

Comments are closed.

DONATE