The Council on Substance Abuse-NCADD (COSA-NCADD) is using grant funding from the Substance Abuse Mental Health Services Administration (SAMHSA) to implement its Knowing is Sexy media campaign to address HIV/AIDS in the African American community, specifically college age individuals, ages 18 – 24. According to the Alabama Department of Public Health, the Montgomery area represents the highest rate of new HIV/AIDS infections (30.4% for persons aged 13-24.
The goals of the campaign are to (1:) To increase the number of African American college-aged students being tested for HIV/AIDS and decrease the number of new HIV/AIDS infections; (2) Decrease prejudice and discrimination by giving those at risk of contracting HIV and those living with HIV/AIDS, opportunities to interact with each other; and (3) Utilize nationally known health observances to promote prevention messages.
COSA-NCADD is working with various partners in the community to implement the campaign, including Alabama State University, Alabama Department of Public Health and Medical AIDS Outreach of Alabama. To learn more about the campaign, visit the following social media sites: